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28th
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Last Friday, Aston Martin confirmed a bespoke product program for a new super sedan that will see the historic Lagonda nameplate rise from the ashes in a strictly limited series.
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato, and last year's CC100 Speedster Concept which started out simply as a centenary celebration design concept but later turned into two customer commissions.
Based on Aston Martin's existing flexible VH architecture, the new car will draw inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and feature many of the same cutting-edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels. It will be hand-built in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77.
The Lagonda will be offered exclusively in the Middle East (as a result of specific market demand) and by invitation only, so pricing details remain confidential. Look for it to be extremely expensive given its rarity, quality, and luxurious nature.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super sedans,” said Aston Martin Design Director Marek Reichman.
Source: Aston Martin
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato, and last year's CC100 Speedster Concept which started out simply as a centenary celebration design concept but later turned into two customer commissions.
Based on Aston Martin's existing flexible VH architecture, the new car will draw inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and feature many of the same cutting-edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels. It will be hand-built in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77.
The Lagonda will be offered exclusively in the Middle East (as a result of specific market demand) and by invitation only, so pricing details remain confidential. Look for it to be extremely expensive given its rarity, quality, and luxurious nature.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super sedans,” said Aston Martin Design Director Marek Reichman.
Source: Aston Martin
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| Photo: Aston Martin |