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7th
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A sudden summer slump.
Things had been plugging along pretty well. Not great, mind you, but decent. The spring was looking hopeful; June fell back a bit; but then we saw a mild comeback in July. Which is why the August drop-off caught industry watchers by surprise. The annual sales rate, 10.8 million units, was the slowest since February and a sharp comedown from July's pace of 11.6 million units.
Photo Gallery: August 2010 Auto Sales - Automobile Magazine