Auto News 5

If you've ever found yourself unable to turn away from a car commercial on television, you're probably looking at the work of Jeff Zwart. Highly regarded as a director of fast-action TV commercials, this fifty-eight-year-old from Los Angeles has been behind the camera for a number of advertising spots that people still check out on YouTube, like "Still Building Rockets" for Corvette, "Family Tree" for Porsche, and, most recently, "Cadillac ATS vs. the World" for Cadillac. At heart, Zwart is simply one of us, a driving enthusiast mesmerized by the experience of speed. We interviewed him at his shop in L.A., where an array of Soap Box Derby race cars from past decades hangs on the wall above file cabinets brimming with thousands of photographic images from a career that began in 1979.