Auto News 5

PHOENIX, Arizona - Heat waves shimmering off the hot tarmac, a group of automotive media gathered at Firehawk raceway watched two identical Honda Civics free-roll down gigantic Hot Wheels-style ramps. Since we're here to learn about the newest Bridgestone Ecopia EP422 low rolling-resistance tire, we're only marginally surprised to see the Ecopia-clad Civic coast to a stop about 25 metres further than the vehicle clad in conventional Bridgestone Turanza tires.