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27th
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At the Chicago Auto Show, Bridgestone launched the Ecopia EP100, the company's latest environmentally friendly tire. They claim it improves fuel economy and delivers a quiet ride without sacrificing wet handling performance, three characteristics many consumers are looking for.
If your car or truck needs a new set of tires, consider going green. We don't mean colored tires; several manufacturers have tried colored tires, and it's never caught on. We're talking tires that are specifically designed to have low rolling resistance to enhance fuel economy.
Photo Gallery: Bridgestone Introduces Ecopia EP100 Low Rolling Resistance Tire - Fuel Efficient News, Car Features and Reviews - Automobile Magazine