Auto News 5

It arrived thirteen years after the Ford Model T, but the 1922 Essex Coach proved that there was still room for more revolution with the automobile. While Henry Ford brought motoring to the masses, Hudson's Essex brand put the comfort and dignity of a closed cabin within reach of the common people. At its debut, the Coach cost $300 more than a comparable open-air Touring model, but the price soon fell to the point that the closed car was actually cheaper. Sales took off, and Hudson's affordable companion brand led the company's sales.