May
26th
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(Seoul, Korea) - Anyong asseo. Good morning, Good evening. Those are the first words you learn in Korean. And accompanied by a discrete little bow, these are the words you'll speak most often if you ever visit the country. In fact, those are the exact words, and gestures, I used most often when visiting Hyundai and Kia's Research and Development Centre in Namyang, in the suburbs of Seoul.
Because the Koreans have regained their pride and because Kia's executives know that they are well on their way to becoming one of the most influential automakers in the world, they decided to bring the world to them.
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