Feels like a first time.
The Gran Sport name has had plenty of peaks and valleys since it first appeared on a Buick back in the mid Sixties. The most recent offerings were nothing special, and the moniker was retired for a while. Now, the slimmed-down General Motors has fewer brands to feed, giving it more leeway to resurrect the idea of a sporting Buick, in the hope of giving the division the cache enjoyed by premium European (and Japanese) brands. With the Regal GS, it is doing so with an actual European car, as the underlying architecture is primarily that of the Opel Insignia (and, also, the Chevrolet Malibu). And although the idea is laudable, the execution is wanting, chiefly in some of the subjective areas that the old pros in the sports sedan game usually get right.
Photo Gallery: Driven: 2012 Buick Regal GS Automatic - Automobile Magazine
Photo Gallery: Driven: 2012 Buick Regal GS Automatic - Automobile Magazine