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Nov
13th

Eleven Billion Reasons Volvo has a Fighting Chance

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Eleven Billion Reasons Volvo has a Fighting Chance
Eleven Billion Reasons Volvo has a Fighting Chance - Automobile Magazine
What a difference a few years make.

There has been a dearth of news—good or bad—out of the iconic Swedish brand since Ford sold to it Geely more than three years ago in a $1.8 billion deal. Frankly, the future didn’t look very bright back then. Ford had tried and failed for years to make the brand more competitive. Geely’s prospects hardly seemed much better. But amid the uncertainty, Volvo could still hang its hat on safety, premium Scandinavian styling, and station wagons. Then Volvo even stopped selling wagons in 2011. Things seemed bleak, indeed.


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