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From IMSA
The International Motor Sports Association (IMSA) announced today that watch maker TUDOR has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship.
The IMSA announcement this morning precedes TUDOR's official U.S. launch this evening during New York Fashion Week.
The TUDOR United SportsCar Championship extends ties of the prestigious Swiss watchmaking market to premier U.S. sports car racing dating back to 1959, when NASCAR Founder and IMSA Co-Founder Bill France Sr. and Rolex formed their initial relationship.
Rolex will continue to serve as Title Sponsor of the annual Rolex 24 At Daytona, and Official Timepiece at Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida.
“For years TUDOR has been inspired by motorsports,” said TUDOR Brand Manager Russell Kelly. “This new partnership between TUDOR and IMSA allows us to elevate our commitment to sports car racing. This is the perfect alignment between partners dedicated to performance and precision.”
In 1926, Rolex founder Hans Wilsdorf registered “The Tudor” brand and established Montres Tudor SA in 1946.
The inaugural TUDOR United SportsCar Championship will debut next January with the 52nd Rolex 24 At Daytona. The complete 2014 schedule will be announced at a later date.
The International Motor Sports Association (IMSA) announced today that watch maker TUDOR has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship.
The IMSA announcement this morning precedes TUDOR's official U.S. launch this evening during New York Fashion Week.
The TUDOR United SportsCar Championship extends ties of the prestigious Swiss watchmaking market to premier U.S. sports car racing dating back to 1959, when NASCAR Founder and IMSA Co-Founder Bill France Sr. and Rolex formed their initial relationship.
Rolex will continue to serve as Title Sponsor of the annual Rolex 24 At Daytona, and Official Timepiece at Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida.
“For years TUDOR has been inspired by motorsports,” said TUDOR Brand Manager Russell Kelly. “This new partnership between TUDOR and IMSA allows us to elevate our commitment to sports car racing. This is the perfect alignment between partners dedicated to performance and precision.”
In 1926, Rolex founder Hans Wilsdorf registered “The Tudor” brand and established Montres Tudor SA in 1946.
The inaugural TUDOR United SportsCar Championship will debut next January with the 52nd Rolex 24 At Daytona. The complete 2014 schedule will be announced at a later date.