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Marco Mattiacci, director of the famed Scuderia Ferrari, says he has a solution to increase the revenues available to all the teams.
The Italian, who has worked for Ferrari in the United States for years, thinks that F1 should stage three races in America, a market F1 has failed to seriously break in recent years despite numerous attempts to do so.
"I want an extra race in the United States," Mattiacci told ESPN.
"I want three races in the United States. That's my proposal, because the American market is fundamental to generate revenues, to attract sponsors. When you have more revenues definitely you can talk about having more teams on board. Again I don't know what is the critical mass for those teams that are struggling, what is the amount of money they need in order to be successful or to be consistently in F1. Fifty million, one hundred million? I don't know. Depends on the business model they want to establish,” the Italian declared.
He continued: "We need competitive teams. I'm not here to say small, middle; we need competitive teams with a solid business background, a solid financial background. At the same time, as a strong believer of F1, I think the focus is how to increase revenues, how to make the cake bigger. We are here in the United States where we see that F1 is getting traction. My focus as a company where 30% of the sales are United States, I want to make sure we get more and more successful in the United States.”
Ferrari has entered into a new business partnership with American entrepreneur Gene Haas. Haas F1 Team is expected to begin in Formula 1 in 2016, with Ferrari supplying turbo hybrid power units to the American team.
The Italian, who has worked for Ferrari in the United States for years, thinks that F1 should stage three races in America, a market F1 has failed to seriously break in recent years despite numerous attempts to do so.
"I want an extra race in the United States," Mattiacci told ESPN.
"I want three races in the United States. That's my proposal, because the American market is fundamental to generate revenues, to attract sponsors. When you have more revenues definitely you can talk about having more teams on board. Again I don't know what is the critical mass for those teams that are struggling, what is the amount of money they need in order to be successful or to be consistently in F1. Fifty million, one hundred million? I don't know. Depends on the business model they want to establish,” the Italian declared.
He continued: "We need competitive teams. I'm not here to say small, middle; we need competitive teams with a solid business background, a solid financial background. At the same time, as a strong believer of F1, I think the focus is how to increase revenues, how to make the cake bigger. We are here in the United States where we see that F1 is getting traction. My focus as a company where 30% of the sales are United States, I want to make sure we get more and more successful in the United States.”
Ferrari has entered into a new business partnership with American entrepreneur Gene Haas. Haas F1 Team is expected to begin in Formula 1 in 2016, with Ferrari supplying turbo hybrid power units to the American team.