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The past 20 years saw an interesting change in Formula 1; sponsorship laws in most countries banned all forms of tobacco advertising.
In the '80s, tobacco sponsorship was a common sight in F1. Philip Morris, thank to the Marlboro brand, was seen everywhere sponsoring teams and individual drivers, as well as Grand Prix events.
Several other tobacco companies were also involved, such as Gitanes with the Ligier team, JPS with Lotus, Camel with Tyrrell, West with Zakspeed, Barclay with Arrows, Skoal Bandit with RAM, and Player's Ltd. as the title sponsor of the Canadian Grand Prix.
In early 2000, the non-tobacco laws forbade all types of advertising, and all but Philip Morris disappeared. Interestingly, Philip Morris is still a sponsor of Scuderia Ferrari, although the team has removed all forms of identification on its cars, including the controversial, infamous bar code.
Nowadays, energy drinks have taken over the F1 world. Alcoholic beverages also sponsors some teams since very few countries have laws to ban their advertisement.
This season, all teams (with the exception of Williams) were associated with an energy drink or an alcoholic brevrage.
Team Drink
Red Bull Red Bull
Toro Rosso Red Bull
McLaren Lucozade
Ferrari TNT
Mercedes AMG Monster
Lotus Fire (from 2013)
Sauber Cuervo Tequila
Caterham EQ8
Marussia Monster
Sahara Force India Vladivar Vodka, Whyte & Mackay, Kingfisher*
Cheers!
*Kingfisher is firstly the beer company owned by Dr. Vijay Mallya. He then give his airline company the same name to benefit from the free exposure.
In the '80s, tobacco sponsorship was a common sight in F1. Philip Morris, thank to the Marlboro brand, was seen everywhere sponsoring teams and individual drivers, as well as Grand Prix events.
Several other tobacco companies were also involved, such as Gitanes with the Ligier team, JPS with Lotus, Camel with Tyrrell, West with Zakspeed, Barclay with Arrows, Skoal Bandit with RAM, and Player's Ltd. as the title sponsor of the Canadian Grand Prix.
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| Photo: Ferrari |
In early 2000, the non-tobacco laws forbade all types of advertising, and all but Philip Morris disappeared. Interestingly, Philip Morris is still a sponsor of Scuderia Ferrari, although the team has removed all forms of identification on its cars, including the controversial, infamous bar code.
Nowadays, energy drinks have taken over the F1 world. Alcoholic beverages also sponsors some teams since very few countries have laws to ban their advertisement.
This season, all teams (with the exception of Williams) were associated with an energy drink or an alcoholic brevrage.
Team Drink
Red Bull Red Bull
Toro Rosso Red Bull
McLaren Lucozade
Ferrari TNT
Mercedes AMG Monster
Lotus Fire (from 2013)
Sauber Cuervo Tequila
Caterham EQ8
Marussia Monster
Sahara Force India Vladivar Vodka, Whyte & Mackay, Kingfisher*
Cheers!
*Kingfisher is firstly the beer company owned by Dr. Vijay Mallya. He then give his airline company the same name to benefit from the free exposure.