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29th
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From press release
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula 1 team, has formed an exciting new commercial partnership with YouTube.
McLaren produces a range of high quality, creative video content that is shared on the McLaren YouTube channel [www.youtube.com/user/OfficialMcLarenVids] and gives motor racing fans, petrol heads and people interested in cutting edge technology unique access to the heart of the company. This includes the award winning ‘Tooned' animated series, an anarchic behind the scenes look at McLaren's racing exploits.
The number of subscribers to McLaren's YouTube channel has increased by 397% in the last year and revenue generated from the new commercial channel will enable the company to invest in exciting future video projects.
“As a business, this partnership is extremely positive,” said Martin Whitmarsh, McLaren Group CEO.
“McLaren and YouTube are both highly respected brands and combining our content with their expertise will help us both to achieve even more. Being able to gain revenue from our content will also enable us to invest more in future videos, which will be good for our brand, good for our partners and good for our fans.”
McLaren's YouTube channel is home to a range of creative and insightful videos. Examples produced in recent years include:
Vodafone McLaren Mercedes MP4-28 - Be a Part of History - SNEAK PEEK
McLaren 50 ‘Courage' video
McLaren Scalextric Race (commentary by Murray Walker)
Mobil 1 'Get personal' competition with Vodafone McLaren Mercedes
Tooned Episode 1: The Bruce McLaren Story
Jenson & Lewis meet up with a hero of the past: Ayrton Senna's legendary MP4-4
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula 1 team, has formed an exciting new commercial partnership with YouTube.
McLaren produces a range of high quality, creative video content that is shared on the McLaren YouTube channel [www.youtube.com/user/OfficialMcLarenVids] and gives motor racing fans, petrol heads and people interested in cutting edge technology unique access to the heart of the company. This includes the award winning ‘Tooned' animated series, an anarchic behind the scenes look at McLaren's racing exploits.
The number of subscribers to McLaren's YouTube channel has increased by 397% in the last year and revenue generated from the new commercial channel will enable the company to invest in exciting future video projects.
“As a business, this partnership is extremely positive,” said Martin Whitmarsh, McLaren Group CEO.
“McLaren and YouTube are both highly respected brands and combining our content with their expertise will help us both to achieve even more. Being able to gain revenue from our content will also enable us to invest more in future videos, which will be good for our brand, good for our partners and good for our fans.”
McLaren's YouTube channel is home to a range of creative and insightful videos. Examples produced in recent years include:
Vodafone McLaren Mercedes MP4-28 - Be a Part of History - SNEAK PEEK
McLaren 50 ‘Courage' video
McLaren Scalextric Race (commentary by Murray Walker)
Mobil 1 'Get personal' competition with Vodafone McLaren Mercedes
Tooned Episode 1: The Bruce McLaren Story
Jenson & Lewis meet up with a hero of the past: Ayrton Senna's legendary MP4-4