Infiniti begins work on its higher performance image.
Infiniti's current advertising spots begin with a Shodo brush stroke of a car silhouette, the designer's first representation of how a new car will look. With the IPL -- Infiniti Performance Line -- the brand puts figurative pen to paper and begins to sketch out a new, high-performance sub-brand. In creating the IPL, Infiniti is following well-established practice in the luxury-car arena. All of its major rivals already have a family of extra-sporty variants: M for BMW, AMG for Mercedes-Benz, S and RS for Audi, the V-series for Cadillac, and the nascent F models for Lexus. Given its comparatively small global sales footprint, however, Infiniti is starting small -- as a package, the IPL G Coupe is a considerably more modest effort than any of those specialty machines.
Photo Gallery: 2011 Infiniti IPL G Coupe - First Drive - Automobile Magazine