Auto News 5

Nissan's Nismo brand is going mainstream, and the firm has chosen the Juke as the first model to wear the badge as a high-volume series production model. Positioning the Juke as a standard bearer for its Nismo brand may seem uncomfortable to some - and downright sacrilegious to others - but it makes commercial sense. The company is seeking volume with Nismo, and the Juke represents an inexpensive way to hook a maturing, brand-aware, virtual audience who are maturing into real-car-buying potential customers.