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Jaguar, much like the rest of Great Britain, has spent the last half century adjusting to, and sometimes denying, a new reality.
Jaguar, much like the rest of Great Britain, has spent the last half century adjusting to, and sometimes denying, a new reality. A leader and innovator in the days of the iconic E-type, Jaguar is now a tiny challenger to the luxury car establishment. “Audi, BMW, and Mercedes are the dominant global premium brands,” admits Jaguar brand director Adrian Hallmark. “Whatever we do, we’re going to be neutralized by the competition.”
Photo Gallery: 2014 Jaguar F-Type First Look - Automobile Magazine
Photo Gallery: 2014 Jaguar F-Type First Look - Automobile Magazine