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The nameplate "Giulietta" resonates with generations of car enthusiasts in Italy and elsewhere in the same way that "Corvette" and "Mustang" do here in the States. It was used, quite famously, on a sedan and coupe between 1954 and 1965 and then again on a sedan from 1977 to 1985. Just affixing it to a new product, as Alfa Romeo is doing to its all-new five-door hatchback set to debut at the 2010 Geneva Motor Show in March, is making a big statement about the company's expectations for the car and for the expectations that potential customers should have for it. Alfa Romeo's press release states: "In the Centenary year, the name is a tribute to an automobile myth and Alfa Romeo. The Giulietta is a car that, in the fifties, caught the imagination of generations of car enthusiasts, making the dream of owning an Alfa Romeo and enjoying the high level of comfort and technical excellence accessible for the first time. The Alfa Romeo Style Centre has produced a new Giulietta, a sports car capable of expressing both great agility on the most demanding routes and providing comfort on everyday roads."inline_mediumwraptextright27361885/features/news/0912_alfa_romeo_giulietta0912_AR_Giulietta01.jpgTrue