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20th
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Pointing towards profitability.
Lotus hopes to completely reinvent itself by 2016 and the Elite is our first glimpse at what the brand's future holds. If all goes according to plan, the production Elite will hit the streets in April of 2014 and Lotus will become profitable around the same time. New Lotus Group CEO Dany Bahar doesn't hide the fact that the little British brand hasn't made money in more than 15 years and that trend needs to be reversed immediately.
Photo Gallery: Lotus Elite Concept - 2010 Paris Auto Show - Automobile Magazine