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Dec
14th

German manufacturers unite to promote diesel

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In order to educate American drivers on the benefits of diesel-powered vehicles, Audi, BMW, Daimler, Porsche, Volkswagen and Bosch are joining forces in the new ''Clean Diesel. Clearly Better'' campaign.

The goal is to bring an accessible information platform to teach the U.S. population about clean diesel technology, which offers superior performance, fuel economy and emission reduction. The six manufacturers also launched a website called ClearlyBetterDiesel, which features illustrations and animations.

While diesel-powered models enjoy marginal popularity in the U.S., sales in the first nine months of 2012 have increased by 127% compared to the same time frame in 2009. The trend is likely to continue with diesel variants of the Chevrolet Cruze, Jeep Grand Cherokee and the next-generation Mazda6, not to mention four new Audi models.

Source: Autoguide.com


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