Auto News 5

It's all about youth these days. That's why Ford, taking a page from President Barack Obama's campaign strategy, is pitching its European Fiesta directly to Generation Y, with plenty of Twitter and YouTube pages devoted to the cause. And that's why Automobile Magazine's youngest editor - yours truly - drove the car to Madison, Wisconsin, home of more than 30,000 undergrads, as a way of measuring the truth - "truthiness," Gen Y'ers say - in Ford's claim that it has a legitimate subcompact contender.