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19th
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Hankook Tire, the seventh-largest and one of the fastest growing tire companies in the world, announced today that the company is now the Original Equipment supplier for the new BMW 3-Series. The best-selling model by the Munich-based premium car manufacturer will be factory equipped with Hankook's high-performance Ventus S1 evo² tires. Initially, the tire size 205/60 R 16 W will be used as standard on the BMW 3 series versions 316d to 320d and 316i to 320i ex works.
Following on from the MINI and the new 1-Series, the brand-new 3-Series is the third model by BMW Group to be fitted with Hankook tires - another important milestone on the global expansion course set by the tire manufacturer in the premium segment. “Supplying Original Equipment for one of the best-selling, key models in the BMW range is proof of trust and motivation”, says Hyun Shick Cho, President & Chief Marketing Officer at Hankook Tire. “We are pleased about the further intensified cooperation with BMW. With our new high-end product Ventus S1 evo² we have developed a tire that convinced the critical BMW engineers, with regard to driving dynamics and comfort as well as wet grip and rolling resistance, during the intensive selection process.”
Hankook's high-end tire Ventus S1 evo² was introduced to the market in spring 2012. Even during the trial phase the tire stood out, noted for its high level of driving comfort and low rolling resistance combined with its distinctively dynamic driving characteristics. This in part was achieved through a significant reduction in weight (less unsprung masses) thanks to the use of extremely light yet highly durable steel cord material that, as an example, is applied in the belt package, a technology already used in Hankook racing tires for the German-based DTM, the most popular touring car series worldwide.
By optimising the vulcanisation parameters at reduced temperatures, a significant increase in the connection rate and a more targeted cross-linking of the rubber material was achieved. In combination with a newly developed styrene-butadiene polymer, these measures ensure a significant increase in grip level leading to an outstanding braking and traction performance even in wet conditions, coupled with very low rolling resistance.
“The new BMW 3-Series is one of the few vehicles to master the balancing act between sporty driving dynamics and relaxed long-distance driving comfort, and at the same time be a pioneer in terms of energy efficiency,” says Stefan Fischer, Head of the European Technology Centre (ETC) at Hankook Tire, and also responsible for tire development for the BMW Group. “With the new Ventus S1 evo² we consistently applied Kontrol Technology* to develop a modern high-performance tire which plays in the top league in terms of driving dynamics, safety and environmental considerations.”
At present, 45 engineers and specialists working at the ETC in Langenhagent near Hanover in Germany are working on bespoke tires for the European vehicle industry. This is where the tires for the new BMW 3-Series were developed and underwent extensive testing. All tires for the BMW Group are currently being manufactured at the company's main plant in Geumsan in South Korea. The high-tech tire plant, which specializes in the production of ultra-high-performance tires, has recently been extended by a new production division for high-end tires and currently has the most modern production facilities in the world. Alongside the BMW tires for the 1-Series and 3-Series models, the plant also manufactures the Original Equipment tires for the MINI.
As reported by Hankook Tire Canada Corp.
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| Photomontage: Auto123.com |
Following on from the MINI and the new 1-Series, the brand-new 3-Series is the third model by BMW Group to be fitted with Hankook tires - another important milestone on the global expansion course set by the tire manufacturer in the premium segment. “Supplying Original Equipment for one of the best-selling, key models in the BMW range is proof of trust and motivation”, says Hyun Shick Cho, President & Chief Marketing Officer at Hankook Tire. “We are pleased about the further intensified cooperation with BMW. With our new high-end product Ventus S1 evo² we have developed a tire that convinced the critical BMW engineers, with regard to driving dynamics and comfort as well as wet grip and rolling resistance, during the intensive selection process.”
Hankook's high-end tire Ventus S1 evo² was introduced to the market in spring 2012. Even during the trial phase the tire stood out, noted for its high level of driving comfort and low rolling resistance combined with its distinctively dynamic driving characteristics. This in part was achieved through a significant reduction in weight (less unsprung masses) thanks to the use of extremely light yet highly durable steel cord material that, as an example, is applied in the belt package, a technology already used in Hankook racing tires for the German-based DTM, the most popular touring car series worldwide.
By optimising the vulcanisation parameters at reduced temperatures, a significant increase in the connection rate and a more targeted cross-linking of the rubber material was achieved. In combination with a newly developed styrene-butadiene polymer, these measures ensure a significant increase in grip level leading to an outstanding braking and traction performance even in wet conditions, coupled with very low rolling resistance.
“The new BMW 3-Series is one of the few vehicles to master the balancing act between sporty driving dynamics and relaxed long-distance driving comfort, and at the same time be a pioneer in terms of energy efficiency,” says Stefan Fischer, Head of the European Technology Centre (ETC) at Hankook Tire, and also responsible for tire development for the BMW Group. “With the new Ventus S1 evo² we consistently applied Kontrol Technology* to develop a modern high-performance tire which plays in the top league in terms of driving dynamics, safety and environmental considerations.”
At present, 45 engineers and specialists working at the ETC in Langenhagent near Hanover in Germany are working on bespoke tires for the European vehicle industry. This is where the tires for the new BMW 3-Series were developed and underwent extensive testing. All tires for the BMW Group are currently being manufactured at the company's main plant in Geumsan in South Korea. The high-tech tire plant, which specializes in the production of ultra-high-performance tires, has recently been extended by a new production division for high-end tires and currently has the most modern production facilities in the world. Alongside the BMW tires for the 1-Series and 3-Series models, the plant also manufactures the Original Equipment tires for the MINI.
As reported by Hankook Tire Canada Corp.