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The Hyundai Hockey Helpers program is back for a second straight year to help underprivileged, yet deserving families pay for registration fees and equipment.

For 2013, Hyundai Hockey Helpers is again teaming up with one of Canada's most accomplished hockey families, the Subbans, led by father Karl, Montreal Canadien and Norris Trophy-winning defenceman P.K. Subban, and his brothers Malcolm, a Boston Bruins draft pick, and Jordan, a Vancouver Canucks draft pick.

Last year, thanks to contributions by all of the 210 Hyundai dealers across Canada, as well as Hyundai Auto Canada Corp., not to mention public donations, the program provided grants to 1,879 kids so they could play organized hockey.

A few facts:

• 65 % of Canadian parents with children who play hockey pay $1,000 or more each year for each child, with league fees accounting for 39% of all expenses;
• 95% agree that enrolling their kids in the sport requires a significant financial contribution.
• 79% say that the family has to make sacrifices, like fewer vacations (53%) or giving up participation in other activities such as different sports or music lessons (42%)

Photo: Hyundai