INTERVIEW: Maxime Picat, Managing Director, Peugeot

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Peugeot is a brand that is part of a group, PSA, being squeezed in Europe's depressed car market. However, Maxime Picat sees positives for the future based on the company's re-alignment to the needs of growing emerging markets, the Peugeot brand's repositioning based on revitalised products and understanding changing needs in mature markets.