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On June 5th, the American giant, which has already brought the Riviera, Grand National and GNX names back, registered the Electra trademark at the U.S. Patent and Trademark Office (USTPO).
The manufacturer already had two previous expired Electra trademarks, one dating back as far as 1967, the other 1989. It now seems GM has future plans as well with the Electra name.
The first Electra was sold in 1959. Sales stretched to 1990, but since then, no Buick model has worn that name.
In the States, Buick currently sells the Verano, Regal and LaCross models, as well as a crossover called the Enclave.
Source: Automotive News
The manufacturer already had two previous expired Electra trademarks, one dating back as far as 1967, the other 1989. It now seems GM has future plans as well with the Electra name.
The first Electra was sold in 1959. Sales stretched to 1990, but since then, no Buick model has worn that name.
In the States, Buick currently sells the Verano, Regal and LaCross models, as well as a crossover called the Enclave.
Source: Automotive News