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Jaguar has expanded its relationship with British luxury watchmaker Bremont to create six unique wristwatches for the six customers who purchase a new Lightweight E-type.
The watch will make its public debut alongside the car at the Pebble Beach Concours d'Elegance on Thursday, August 14th.
Drawing inspiration directly from the Jaguar Lightweight E-type, the 43mm watch features a black dial based on the look of a Lightweight rpm gauge and featuring a subtle 'red zone' quadrant. The chamfered hour and minute hands replicate the instrument's tachometer needle, while the chassis number of the relevant car is printed at the six o'clock position.
“Bremont was the obvious choice as a partner, both because we have worked closely together in the past on the clocks for the C-X75 and XJ75 Platinum concept cars and because, like Jaguar, it is a quintessentially British brand,” said Jaguar's director of design, Ian Callum. “We didn't want a watch that was too obvious in terms of design, but something which captured the spirit of the Lightweight in a subtle yet relevant way and I think Bremont has certainly achieved that goal.”
So, just to be perfectly clear: If you're not one of the six lucky buyers of a Jaguar Lightweight E-type, you won't get the chance to wear this exclusive watch.
Source : Jaguar
The watch will make its public debut alongside the car at the Pebble Beach Concours d'Elegance on Thursday, August 14th.
Drawing inspiration directly from the Jaguar Lightweight E-type, the 43mm watch features a black dial based on the look of a Lightweight rpm gauge and featuring a subtle 'red zone' quadrant. The chamfered hour and minute hands replicate the instrument's tachometer needle, while the chassis number of the relevant car is printed at the six o'clock position.
“Bremont was the obvious choice as a partner, both because we have worked closely together in the past on the clocks for the C-X75 and XJ75 Platinum concept cars and because, like Jaguar, it is a quintessentially British brand,” said Jaguar's director of design, Ian Callum. “We didn't want a watch that was too obvious in terms of design, but something which captured the spirit of the Lightweight in a subtle yet relevant way and I think Bremont has certainly achieved that goal.”
So, just to be perfectly clear: If you're not one of the six lucky buyers of a Jaguar Lightweight E-type, you won't get the chance to wear this exclusive watch.
Source : Jaguar