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Mazda Motor Corp. CEO Takashi Yamanouchi told Automotive News last week that the Japanese manufacturer wants to increase its U.S. sales to more than 400,000 units by the fiscal year that ends on March 31st, 2016. That would mean a 43% improvement from the current volume.
While the U.S. is Mazda's largest market, the small, cash-strapped company (which represents a mere 2% of the entire industry) has its work cut out for it.
The plan is to launch many new and more upscale products over the next few years, starting with the third-generation Mazda6 sedan in January. Similar to the new Mazda CX-5, which made its American debut last spring, these models will offer the full suite of SKYACTIV technologies -- representing 80% of Mazda's lineup by 2016.
Yamanouchi wants to achieve that 43% spike in U.S. sales with the same number of dealers. The goal is to boost their earnings so they will invest more in their stores.
Source: Automotive News
While the U.S. is Mazda's largest market, the small, cash-strapped company (which represents a mere 2% of the entire industry) has its work cut out for it.
The plan is to launch many new and more upscale products over the next few years, starting with the third-generation Mazda6 sedan in January. Similar to the new Mazda CX-5, which made its American debut last spring, these models will offer the full suite of SKYACTIV technologies -- representing 80% of Mazda's lineup by 2016.
Yamanouchi wants to achieve that 43% spike in U.S. sales with the same number of dealers. The goal is to boost their earnings so they will invest more in their stores.
Source: Automotive News