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On Wednesday NASCAR chairman and CEO, Brian France, named Brent Dewar as chief operating officer.
Previously he'd been senior vice president global Chevrolet, responsible for leading GM's volume brand across four regions and 130 markets. But he comes from the background of the general manager of the C6 Corvette which went on to LeMans 24 Hours titles.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” Brian France said. “Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He's a leader who's naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
“When Dewar was at Chevrolet, he took an analytical approach to the business as the chief marketing officer. “We were pretty aggressive about making sure the investment was something we wanted to make,” Dewar said. “We did ROI research on the fan base and we learned early that this [NASCAR] is a great place to invest because of the fan loyalty.
“In my position here, I get to work with great teams and great people, and my hope is to be able to move the ecosystem forward.”
As the new COO of NASCAR, Dewar hopes to hit the ground running, and there is much he hopes to accomplish in his first 100 days.
“I'm still working with Mike Helton on instituting competition reform, and they will be rolled out at the beginning of the year, and that's exciting,” he said. “We also have industry initiatives that are close to my heart: the digital and social communications.”
Dewar said that his relationship with NASCAR has given him the chance to see how France runs the company. He said he's excited to bring his enthusiasm for racing to his new position.
“Working closely with NASCAR over the last year, I've been very impressed by Brian's vision for NASCAR's future and the talented people he has put in place to achieve that vision,” said Dewar. “I have great passion for racing, and I look forward to adding my experience, ideas and relationships throughout racing to help the team drive NASCAR's growth and position it for a bright future.”
Previously he'd been senior vice president global Chevrolet, responsible for leading GM's volume brand across four regions and 130 markets. But he comes from the background of the general manager of the C6 Corvette which went on to LeMans 24 Hours titles.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” Brian France said. “Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He's a leader who's naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
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| Brent Dewar. (Photo: NASCAR) |
“When Dewar was at Chevrolet, he took an analytical approach to the business as the chief marketing officer. “We were pretty aggressive about making sure the investment was something we wanted to make,” Dewar said. “We did ROI research on the fan base and we learned early that this [NASCAR] is a great place to invest because of the fan loyalty.
“In my position here, I get to work with great teams and great people, and my hope is to be able to move the ecosystem forward.”
As the new COO of NASCAR, Dewar hopes to hit the ground running, and there is much he hopes to accomplish in his first 100 days.
“I'm still working with Mike Helton on instituting competition reform, and they will be rolled out at the beginning of the year, and that's exciting,” he said. “We also have industry initiatives that are close to my heart: the digital and social communications.”
Dewar said that his relationship with NASCAR has given him the chance to see how France runs the company. He said he's excited to bring his enthusiasm for racing to his new position.
“Working closely with NASCAR over the last year, I've been very impressed by Brian's vision for NASCAR's future and the talented people he has put in place to achieve that vision,” said Dewar. “I have great passion for racing, and I look forward to adding my experience, ideas and relationships throughout racing to help the team drive NASCAR's growth and position it for a bright future.”