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Nov
9th

NASCAR: Cheerios to sponsor Austin Dillon in 2013 Daytona 500

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From RCR

Richard Childress Racing has partnered with General Mills for NASCAR Nationwide Series standout Austin Dillon to make his Daytona 500 debut driving the No. 33 Honey Nut Cheerios Chevrolet on February 24, 2013, at Daytona International Speedway.

The paint scheme for the 55th running of the Great American Race will also mark the NASCAR debut of Buzz, the official SpokesBee of Honey Nut Cheerios.

The 2013 season will mark the fifth year of partnership between the Welcome, N.C.-based racing organization and General Mills, which is a major associate sponsor throughout the year in the NASCAR Sprint Cup Series on the No. 31 Cheerios Chevrolet and driver Jeff Burton.

Richard Childress Racing is a two-time winner of the Daytona 500. The legendary Dale Earnhardt and Kevin Harvick have captured victory for the team previouly.


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