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From nascar.com
Mars announced Wednesday that it has signed multi-year deals to continue its winning partnership with Joe Gibbs Racing and NASCAR.
Kyle Busch will stay in the iconic No. 18 M&M's Toyota Camry, which he has piloted to 20 wins since he and the sponsor joined JGR in 2008.
As a team sponsor and the Official Chocolate of NASCAR, Mars has seen a 4-to-1 return on its investment in the sport, according to a 2012 study.
Beginning in 1990 as a team sponsor, the company's investment has grown to primary sponsorship on Ernie Irvan's No. 36 car in 1999 and official partner status with NASCAR in 2006.
Mars announced Wednesday that it has signed multi-year deals to continue its winning partnership with Joe Gibbs Racing and NASCAR.
Kyle Busch will stay in the iconic No. 18 M&M's Toyota Camry, which he has piloted to 20 wins since he and the sponsor joined JGR in 2008.
As a team sponsor and the Official Chocolate of NASCAR, Mars has seen a 4-to-1 return on its investment in the sport, according to a 2012 study.
Beginning in 1990 as a team sponsor, the company's investment has grown to primary sponsorship on Ernie Irvan's No. 36 car in 1999 and official partner status with NASCAR in 2006.