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While fans are watching NASCAR; NASCAR is watching what fans tweet or otherwise share on social networks. On Monday NASCAR in partnership with Hewlett Packard launched its' Fan and Media Engagement Center in Charlotte, NC.
According to NASCAR “This first-of-its-kind resource will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.”
“As data comes in, whether it's social media, digital, traditional media, it might be a TV piece or something on the radio or something that's print-related, it'll help us understand what's happening out there from a fan perspective or media perspective,” NASCAR chief marketing officer Steve Phelps told the Charlotte Observer. “We'll have an understanding of what's being said about NASCAR, whether it's negative or positive. It'll be able to allow us to react in almost real time to what's happening.”
“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said in a press release. “We believe this tool has the potential to be the best of its kind in sports - the first ever to combine not only social, but also traditional and broadcast media analysis. We'll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It's another example of our commitment to innovation.”
Calling the center is “a showpiece on the 8th floor of NASCAR Plaza,” where NASCAR's Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP's custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.
“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president - Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP's integrated solution not only benefits NASCAR's complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”
The FMEC will also provide NASCAR the ability to monitor, analyze and better understand the current media reaction in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.
According to NASCAR “This first-of-its-kind resource will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.”
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| Photo: NASCAR Media IMC |
“As data comes in, whether it's social media, digital, traditional media, it might be a TV piece or something on the radio or something that's print-related, it'll help us understand what's happening out there from a fan perspective or media perspective,” NASCAR chief marketing officer Steve Phelps told the Charlotte Observer. “We'll have an understanding of what's being said about NASCAR, whether it's negative or positive. It'll be able to allow us to react in almost real time to what's happening.”
“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said in a press release. “We believe this tool has the potential to be the best of its kind in sports - the first ever to combine not only social, but also traditional and broadcast media analysis. We'll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It's another example of our commitment to innovation.”
Calling the center is “a showpiece on the 8th floor of NASCAR Plaza,” where NASCAR's Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP's custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.
 |
| Photo: NASCAR Media IMC |
“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president - Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP's integrated solution not only benefits NASCAR's complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”
The FMEC will also provide NASCAR the ability to monitor, analyze and better understand the current media reaction in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.