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FIAT's North American branch is premiering a new web series titled “Neighbors” in conjunction with the comedy video website Funny Or Die. Starring the 2014 Fiat 500L, the five webisodes can be viewed at www.funnyordie.com/fiat.
The action starts when a hip Italian couple in their thirties move into a house in the suburbs next to a middle-age American couple. The series follows the four characters through a number of adventures (or misadventures).
"The FIAT brand's playful personality and Italian heritage give us license to find new ways to tell our brand story. Partnering with Funny Or Die, which has a huge built-in fan base and social media following, has proven to be a winning formula for us,” said Olivier Francois, Chief Marketing Officer - Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. “The reaction to our ‘Backseat Italians' video proved the power of great content and a passionate fan base that Funny Or Die brings to the partnership. Since the launch of this latest series of videos, we've seen an uptick in web traffic, and this deeper engagement with our brand ultimately leads to FIAT Studio visits.”
FIAT is also sponsoring “Funny Or Die Soccer Week,” a special weeklong programming event featuring soccer-themed videos and articles.
The action starts when a hip Italian couple in their thirties move into a house in the suburbs next to a middle-age American couple. The series follows the four characters through a number of adventures (or misadventures).
"The FIAT brand's playful personality and Italian heritage give us license to find new ways to tell our brand story. Partnering with Funny Or Die, which has a huge built-in fan base and social media following, has proven to be a winning formula for us,” said Olivier Francois, Chief Marketing Officer - Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. “The reaction to our ‘Backseat Italians' video proved the power of great content and a passionate fan base that Funny Or Die brings to the partnership. Since the launch of this latest series of videos, we've seen an uptick in web traffic, and this deeper engagement with our brand ultimately leads to FIAT Studio visits.”
FIAT is also sponsoring “Funny Or Die Soccer Week,” a special weeklong programming event featuring soccer-themed videos and articles.