Auto News 5

Sometimes, even when you work at Automobile Magazine, you don't care if a car is fast or good looking, if it's refined or luxurious, or if its seats have the right amount of bolstering. You just want it to get you home. That's exactly the sort of mood I was in when I emerged from the office last week around midnight, eyes bleary from proofreading articles for the upcoming issue (it's a good one). It was a cold, rainy night, and I was glad to have the keys to a Toyota RAV4.

Ford's strongest brand is the F-series. Big pickup trucks continue to sit at the top of the sales charts and fetch large profits. Cabela's is a giant in the outdoor goods retail business and trucks play a large role in outdoor recreation, so it doesn't take a genius to realize that Ford cherishes its role as the official truck of Cabela's. The Cabela's Edition F-250 and F-350 Super Duty trucks are the pinnacle of that relationship.