Peugeot SR1 Concept Car At The 2010 Geneva Motor Show, in March

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It was in 1810 that Jean-Pierre and Jean-Frédéric Peugeot turned their father's cereal mill into a steel foundry and took the Peugeot family into the industrial era. Now 200 years later, a new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and a new signature - Peugeot MOTION & EMOTION. Full story...