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The IT industry has made much of the benefits of a Cloud infrastructure, offering better security and less complex networks in the workplace. Infotainment specialist Harman with subsidiary Aha claims its use in the car could be equally effective. It is now offering OEMs and service providers a chance to use the Cloud beyond downloading apps, navigation updates or music. Understanding what features are being used by the end customer, finding software bugs, removing unused features, reducing recalls or targeting specific customers with updates and advertising are just some of the ideas that Harman claims it can offer with its new Aha Cloud Platform Analytics and Updates Service. just-auto spoke to Siegfried Schuler, Director Centre of Competence Aha, about the service and find out what OEMs are most interested in.