Auto News 5

Steele Auto Group, Atlantic Canada's leading automotive group, has joined SiriusXM Canada's pre-owned vehicle program, which helps participating dealerships market pre-owned inventory by offering a complimentary 90-day SiriusXM subscription with any purchase of a pre-owned vehicle equipped with satellite radio.

“We are very pleased to welcome Steele Auto Group to SiriusXM's pre-owned vehicle program,” said James Byun, Vice President, OEM, SiriusXM Canada. “The program helps dealerships add value to pre-owned vehicles and gives more drivers the opportunity to experience SiriusXM's incredible content and programming.”

Steele Auto Group owns and operates 14 dealerships in the Atlantics:

• Audi Halifax
• Halifax Chrysler
• Land Rover Halifax
• MacPhee Chevrolet
• Porsche of Halifax
• Steele Chrysler
• Steele Ford Lincoln
• Steele Hyundai
• Steele Jaguar
• Steele Mazda
• Steele Premium Preowned
• Steele Subaru
• Steele Volkswagen
• Volvo of Halifax

SiriusXM Canada is inviting other car dealers to participate in its pre-owned vehicle program, so expect this type of offer to become available elsewhere in Canada in the near future.