Cadillac has narrowed the list of agencies in the hunt for its national creative account, and McCann Erickson has not made the cut. General Motors Co.'
Full story...
"Hi, I'm Bob Lutz, and this is the Cadillac CTS-V Drive Challenge."
Full story...
General Motors Corp.'s vice chairman on Thursday donned his monogrammed helmet and put Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club in New York.
Full story...
General Motors Co.'s marketing chief Bob Lutz on Thursday donned his monogrammed helmet and put Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club in New York.
Full story...
Shanghai OnStar Telematics, a joint venture between General Motors, SAIC Group and Shanghai General Motors (SGM), on Thursday said OnStar services would be activated and fully operational in China in Decemberfor some Cadillac, Buick and Chevrolet vehicles.
Full story...
SENIOR EDITOR FOR NEWS BOB GRITZINGER: This is about as over-the-top as one can get in an SUV and not be in a Porsche or a Land Rover.
Full story...
General Motors is making an Internet router available as a dealer-installed option on select vehicles throughout its Buick, Cadillac, GMC and Chevrolet lineup.
Full story...
Having placed its Cadillac advertising business in review, General Motors is looking for new advertising agencies to work on its iconic Chevrolet brand.
Full story...
GM's Cadillac brand is dropping its current advertising agency as it seeks to reverse a slide in sales in its home market and revitalise the brand's image.
Full story...
Yesterday, General Motors announced the launch of a new Satisfaction Guarantee program to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. This new incentive is part of the larger "May the Best Car Win" marketing campaign that aims to demonstrate that GM has total confidence in its product line-up when compared to the most competitive vehicles in each segment.
Full story...
White Plains, New York - GM isn't mincing words these days. At the unveiling of the 2010 SRX, Steve Shannon, Cadillac marketing director in the United States, declared outright that "the first-generation SRX was a tweener."
Full story...
White Plains, New York - GM isn't mincing words these days. At the unveiling of the 2010 SRX, Steve Shannon, Cadillac marketing director in the United States, declared outright that "the first-generation SRX was a tweener."
Full story...
White Plains, New York - The raison d'être of the new Cadillac CTS Sport Wagon is intimately linked to the existence of the first Cadillac SRX. Its job is in fact to lift any ambiguity created by the latter.
Full story...
Oshawa, Ontario - Cadillac has expanded its model line-up with the new 2010 CTS Sport Wagon which is available at Cadillac dealers beginning in September. Starting at an MSRP of $44,325 the new CTS Sport Wagon offers the same design and technical features of Cadillac's centrepiece model, the CTS sport sedan - but in a striking wagon body style that effectively doubles the car's cargo space. The all-wheel-drive model starts at an MSRP of $46,950.
Full story...