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Ferrari's HY-KERS concept, shown at the 2010 Geneva auto show, is a bit tough to swallow. The world's most iconic sports car marque, known for screaming V-8s and V-12s, is playing around with the gas-electric technology epitomized by the Toyota Prius. Yet it gets even more dramatic than a hybrid concept. Eventually - maybe ten years from now - all Ferrari's will be saddled with batteries and an electric motor. Hybridization or electrification of the Prancing Horse lineup is inevitable.inline_mediumwraptextright28251037/green/news/1002_2010_ferrari_599_hy_kers_hybrid_concept1003_01_z+2010_ferrari_599_hY-KERS_hybrid_concept+top_view.jpgTrue

I was reprimanded within the first few seconds of driving this showroom-perfect 1990 Ferrari Testarossa. "I saw that. You shifted at six grand," said the man in the passenger seat. I gulped. I'm in trouble. "Next time don't let off before seven - let it go deep into the red. Oh, and keep the revs over 3000 at all times."inline_mediumwraptextright32192823/features/collectible_classic/1003_1984_1991_ferrari_testarossa1003_01_z+1990_ferrari_testarossa+front_three_quarter_view.jpgTrue

In addition to unveiling the new 2010 F10 Formula 1 car, Ferrari CEO Luca di Montezemolo used this morning's press conference to briefly announce a hybrid version of the company's 599 GTB Fiorano will be shown at the 2010 Geneva motor show.inline_mediumwraptextright32341977/green/news/1002_2010_ferrari_599_gtb_hybrid1002_01_z+2010_ferrari_599_gTB_fioranno_hybrid+front_three_quarter_view.jpgTrue