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Check out the exclusive content captured by Ford's guest editors at SEMA, the Specialty Equipment Market Association. Contest winners of Ford's "The Coolest Things at SEMA - Editor for a Day contest" were invited to attend and experience SEMA first hand. These VIP Guest Editors were given credentials to this exclusive aftermarket trade show where they were given the opportunity to interact with editors from some of the leading Automotive publications such as Hot Rod, Motor Trend, Automobile Magazine, and Muscle Mustang & Fast Fords as well as asked to gather and share information on behalf of Ford via photographs, video, and blogs.inline_mediumwraptextright26172320/woamag/fords_vip_guest_editors_at_semaford_sema_banner.jpgTrue

Ford may be throwing a party for its new Fiesta at the 2009 Los Angeles auto show, but it's not the only automaker introducing a subcompact hatchback into North America. In fact, Mazda's using the same venue to launch its 2011 Mazda 2 into the New World.inline_mediumwraptextright31530639/features/news/0912_2011_mazda_mazda20912_06_z+2011_mazda_mazda2+front_three_quarter_view.jpgTrue

We've already driven the Ford Fiesta in Europe where the car has been on sale for more than a year, but the subcompact is just making its U.S. debut at the 2009 Los Angeles auto show. The new details and specifications of the U.S. model confirm that the Fiesta will continue the trend of moving subcompacts upscale while keeping fuel economy at the front of the discussion when it goes on sale in summer 2010.inline_mediumwraptextright26135000/features/news/0912_2011_ford_fiesta0912_06_z+2011_ford_fiesta+front_three_quarters_view.jpgTrue