Auto News 5

In a year when the U.S. auto market has been knocked out cold by the one-two punch of spiking fuel prices and the financial meltdown, it's not easy finding a hero in the car business. Now that the tide of easy credit and cheap gasoline has gone out, we see that a lot of car companies have been swimming naked. But not Honda. Honda's steadfast refusal to follow the herd once looked stubborn but now appears prescient. In an era when platinum-paid executives rarely deviate from the orthodoxy of the crowd, Honda's Takeo Fukui has successfully avoided faddish trends and instead stayed true to the founding principles of Soichiro Honda and his successors. For that, Honda president and CEO Takeo Fukui is the 2009 AUTOMOBILE MAGAZINE Man of the Year.

The recipe for success in a time of rising fuel prices is obvious: reduce a vehicle's weight and it will be more economical and faster. Obvious, but not simple to achieve while respecting crashworthiness norms, so Mazda designers and engineers deserve our unstinting admiration. At a time when almost every other car builder in the world has allowed each successive model to become bigger, heavier, and thirstier than the preceding one-the current Honda Accord is 1000 pounds heavier and 22.2 inches longer than the first one in 1981, and the current Volkswagen Rabbit weighs 1200 pounds more than the original 1975 Rabbit-Mazda has chopped about 220 pounds-9 percent-out of the basic Mazda 2 while increasing interior room. That the company improved the style and the aerodynamics in the process provides an excellent lesson. Careful and clever use of high-tensile steel in the body structure and thorough optimization of structural members account for most of the gains, but there's evidence of aircraftlike weight paring all through the car, without it seeming flimsy or excessively cheap.

The recipe for success in a time of rising fuel prices is obvious: reduce a vehicle's weight and it will be more economical and faster. Obvious, but not simple to achieve while respecting crashworthiness norms, so Mazda designers and engineers deserve our unstinting admiration. At a time when almost every other car builder in the world has allowed each successive model to become bigger, heavier, and thirstier than the preceding one-the current Honda Accord is 1000 pounds heavier and 22.2 inches longer than the first one in 1981, and the current Volkswagen Rabbit weighs 1200 pounds more than the original 1975 Rabbit-Mazda has chopped about 220 pounds-9 percent-out of the basic Mazda 2 while increasing interior room. That the company improved the style and the aerodynamics in the process provides an excellent lesson. Careful and clever use of high-tensile steel in the body structure and thorough optimization of structural members account for most of the gains, but there's evidence of aircraftlike weight paring all through the car, without it seeming flimsy or excessively cheap.