Auto News 5

Fact: Rolls-Royce's target customer has liquid assets deep into the eight-figure range. That's how much cash is readily available should one get the urge to splurge on a new solid-gold bowling ball, a platypus-hide humidor, or an invisible hovercraft. This is the demographic that owns a large room equipped with a pool filled with money, except they don't even swim around in it, because they have people to do that. Eventually, these tycoons, moguls, and scions are going to want to travel somewhere inaccessible by hot-air balloon or sedan chair, and for that, they'll need an automobile. I humbly suggest the Rolls-Royce Phantom Drophead Coup.