Volvo will build emotional cars in the future and may look to cooperate with rivals to gain economies of scale, new CEO Stefan Jacoby said.
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Two weeks after its ownership changed hands from U.S. car giant Ford to Chinese powerhouse Geely, Volvo is restructuring its ad agency relationships to mimic what other global auto manufacturers have: a dedicated unit to serve its marketing needs.
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For 40 years now the Volvo Car Corporation's Accident Research Team has documented and analysed traffic accidents involving Volvo cars. Many of the safety systems presented over the years build on know-how gained from the Accident Research Team's impressive database.
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News this week that Geely is adamant Volvo will retain its identity now the Chinese are in charge and Ford is shot of its Swedish patient. It remains to be seen if we now get Volvo badges on Geely products for Chinese sale but somehow I doubt they'll try that abroad.
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New Volvo Cars owner Geely wants the Swedish carmaker best known for safety to build cars that compete with top BMW and Mercedes sedans, its founder and chairman has said.
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Volvo's largest union has broadly welcomed the manufacturer's takeover by Chinese automaker Zhejiang Geely Holding Group, but is stressing the importance of workers' rights in the new operation
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Geely Holding Group named Volkswagen's Stefan Jacoby as CEO of Volvo Cars, after completing its acquisition of the Swedish brand from Ford.
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Geely, the new Chinese owner of Volvo Cars, wants the Swedish carmaker, best known for its safety, to build cars that compete with the most expensive BMW and Mercedes sedans, its founder and chairman said.
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In today's News Brake: A look at Infiniti's new hybrid system, Geely takes over Volvo, and Ford has big plans for its future products . . . But Wait, There's More!
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Geely's eventual takeover of Volvo - although widely trumpeted for several months now - does throw up one interesting and potential source of cultural difference.
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Li Shufu, dubbed the "Chinese Henry Ford," was the driving force behind the unlikely takeover of the world renowned Volvo brand by a relative unknown. China's Zhejiang Geely Holding Group, chaired by Li, today completed the $1.
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Volvo insists its identity will not disappear with its formal acquisition today by Chinese automaker Zhejiang Geely Holding Group.
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Geely Holding Group named Volkswagen's Stefan Jacoby as CEO of Volvo Cars, after completing its acquisition of the Swedish brand from Ford.
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Ford said today it has completed the sale of Volvo Cars to Zhejiang Geely Holding Group for $1.8 billion.
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Further details have emerged of Volvo's new board composition following formal acquisition of the Swedish automaker by Zhejiang Geely Holding today (2 August).
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Ford today (2 August) confirmed the sale of its Volvo division to Zhejiang Geely Holding Group for US$1.8bn.
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Chinese firm completes £1.14bn purchase of Volvo from Ford.
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Volvo is remaining tight-lipped surrounding speculation that Zhejiang Geely Holding could complete its purchase of the Swedish automaker from Ford today (2August).
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The new S60 might be a Swedish car, but it has a tartan touch. It is the most dynamic Volvo ever thanks to the involvement of one the brand's Scottish dealers.
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Ford said today it has completed the sale of Volvo Cars to Zhejiang Geely Holding Group for $1.8 billion. Geely named Stefan Jacoby, CEO of Volkswagen Group of America, to be the new CEO of Volvo Cars.
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