May
15th
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European mass-market brands look to the land of opportunity.
Europe's mainstream brands, overwhelmed by Japanese competition, all but abandoned the U.S. market in the 1990s. Now, encouraged by the success of brands such as Mini and Volkswagen and facing an increasingly desperate economic situation at home, some of them are looking to return or dramatically increase their presence here. Like an inspector at Ellis Island, Georg Kacher evaluates the most likely immigrants:
Photo Gallery: The Deep Dive: Give me your Alfas, your Fiats, your Skodas - Automobile Magazine
Photo Gallery: The Deep Dive: Give me your Alfas, your Fiats, your Skodas - Automobile Magazine