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Volvo's senior vice president of design, Thomas Ingenlath, freely admits that the Swedish automaker's recent cars have looked "vanilla" -- in other words, bland and unexciting. So the first vehicle he styled after arriving at the company a year ago is supposed to redefine Volvo styling and set a new course for upcoming cars. "Our future cars will show that there are new, exciting ways to express Sweden's soul," Ingenlath says. The Concept Coupe is the first of three show cars that will pave the way toward that new design language.