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9th
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Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, and for the second year in a row, Honda is the best overall brand.
Factors that helped determine the scores include affordability, "cool" factor, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness, and safety.
2014 Brand Image Award Winners: Non-Luxury Brands
Factors that helped determine the scores include affordability, "cool" factor, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness, and safety.
2014 Brand Image Award Winners: Non-Luxury Brands
- Best overall brand: Honda
- Most trusted brand: Honda
- Best value brand: Kia
- Most refined brand: GMC
- Best performance brand: MINI
- Best car styling brand: Chevrolet
- Best overall truck brand: Ford
- Best overall brand: Mercedes-Benz
- Most trusted brand: Lexus
- Best value brand: Buick
- Most refined brand: Mercedes-Benz
- Best performance brand: Porsche
- Best car styling brand: Jaguar