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The Honda Accord Crosstour is a spectacular example of automotive social media marketing gone wrong. When the car was revealed on Facebook, virtually everyone posted horrible things about it on Honda's page. One of the (very) few people to say something positive turned out to be a Honda employee, and the social media crowd had a field day with that bit of news. The debacle certainly got the Crosstour name out quickly, but it might give reason to think about the notion that there's no such thing as bad publicity.inline_mediumwraptextright27867883/reviews/editors_notebook/1001_2010_honda_accord_crosstour_exl_4wd1001_01_z+2010_honda_crosstour_eX-L_4WD+front_three_quarter_view.jpgTrue