Auto News 5

Back in the summer of 2003, after polarizing Japan for three years as the Toyota bB, the defiantly quadrilateral Scion xB polarized America. Those who got it, loved it; those who didn't, definitely didn't. Like it or not, though, the xB birthed a new brand and stoked its youthful target demographic. Fast-forward almost six years, and we prepare to welcome to America the 2010 Kia Soul, a kimchi-flavored take on the xB and, without question, the wackiest thing to come out of Korea since M*A*S*H. It's similar to the xB in size, specification, and price, and it's identical in aim. Can it cause a similar commotion?