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Volvo's senior vice president of design, Thomas Ingenlath, freely admits that the Swedish automaker's recent cars have looked "vanilla" -- in other words, bland and unexciting. So the first vehicle he styled after arriving at the company a year ago is supposed to redefine Volvo styling and set a new course for upcoming cars. "Our future cars will show that there are new, exciting ways to express Sweden's soul," Ingenlath says. The Concept Coupe is the first of three show cars that will pave the way toward that new design language.
Volvo's senior vice president of design, Thomas Ingenlath, freely admits that the Swedish automaker's recent cars have looked "vanilla" -- in other words, bland and unexciting. So the first vehicle he styled after arriving at the company a year ago is supposed to redefine Volvo styling and set a new course for upcoming cars. "Our future cars will show that there are new, exciting ways to express Sweden's soul," Ingenlath says. The Concept Coupe is the first of three show cars that will pave the way toward that new design language.
Photographing cars is a lot like driving them, in that almost everyone does it but few do it well. Some fault lies with the gear. Attempting a nighttime picture with a cell-phone camera, for instance, is like drag-racing a Honda Fit—you can do it, but the results won’t be pretty. Conversely, walking around a car show with a top-of-the-line Canon EOS 5D Mark III around your neck no more makes you a pro shooter than owning a 2013 SRT Viper qualifies you to race at Sebring. But with some basic techniques, anyone can create artful images using any camera. Over the next few pages, staff photographer Patrick Hoey explains how he achieves some of the most common types of images featured in Automobile Magazine. We’ve also reached out to a few of our regular contributing photographers, who share some of their own secrets.
Photographing cars is a lot like driving them, in that almost everyone does it but few do it well. Some fault lies with the gear. Attempting a nighttime picture with a cell-phone camera, for instance, is like drag-racing a Honda Fit—you can do it, but the results won’t be pretty. Conversely, walking around a car show with a top-of-the-line Canon EOS 5D Mark III around your neck no more makes you a pro shooter than owning a 2013 SRT Viper qualifies you to race at Sebring. But with some basic techniques, anyone can create artful images using any camera. Over the next few pages, staff photographer Patrick Hoey explains how he achieves some of the most common types of images featured in Automobile Magazine. We’ve also reached out to a few of our regular contributing photographers, who share some of their own secrets.
Volvo's senior vice president of design, Thomas Ingenlath, freely admits that the Swedish automaker's recent cars have looked "vanilla" -- in other words, bland and unexciting. So the first vehicle he styled after arriving at the company a year ago is supposed to redefine Volvo styling and set a new course for upcoming cars. "Our future cars will show that there are new, exciting ways to express Sweden's soul," Ingenlath says. The Concept Coupe is the first of three show cars that will pave the way toward that new design language.
Photographing cars is a lot like driving them, in that almost everyone does it but few do it well. Some fault lies with the gear. Attempting a nighttime picture with a cell-phone camera, for instance, is like drag-racing a Honda Fit—you can do it, but the results won’t be pretty. Conversely, walking around a car show with a top-of-the-line Canon EOS 5D Mark III around your neck no more makes you a pro shooter than owning a 2013 SRT Viper qualifies you to race at Sebring. But with some basic techniques, anyone can create artful images using any camera. Over the next few pages, staff photographer Patrick Hoey explains how he achieves some of the most common types of images featured in Automobile Magazine. We’ve also reached out to a few of our regular contributing photographers, who share some of their own secrets.
Volvo's senior vice president of design, Thomas Ingenlath, freely admits that the Swedish automaker's recent cars have looked "vanilla" -- in other words, bland and unexciting. So the first vehicle he styled after arriving at the company a year ago is supposed to redefine Volvo styling and set a new course for upcoming cars. "Our future cars will show that there are new, exciting ways to express Sweden's soul," Ingenlath says. The Concept Coupe is the first of three show cars that will pave the way toward that new design language.