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30th
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Chevy's competitor for the Ford F-150 King Ranch
Austin, Texas -- When Chevrolet planned to enter the premium pickup segment, it steered clear of gates with wrought-iron lettering. Maria Rohrer, marketing director for Chevy trucks, wanted something other than cow-calf operations and haystacks coming to mind with the 2014 Chevrolet Silverado High Country. "It was meant to be ranch agnostic," Rohrer said.
Photo Gallery: 2014 Chevrolet Silverado High Country First Drive - Automobile Magazine
Photo Gallery: 2014 Chevrolet Silverado High Country First Drive - Automobile Magazine