Jun
15th
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Why Mercedes-Benz and BMW both need to find a mass-market partner.
It's not just the faltering U.S. carmakers and their various affiliates that need to seek partners nowadays. Even the reigning kings of German automotive arrogance, Mercedes-Benz and BMW, are finding it tough to go it alone.
Photo Gallery: Mercedes-Benz and BMW Need Mass Market Partners - German Car Makers - Automobile Magazine