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Jun
15th

Mercedes-Benz and BMW Need Mass Market Partners – Time to Start Sniffing Around

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Mercedes-Benz and BMW Need Mass Market Partners - Time to Start Sniffing Around
Mercedes-Benz and BMW Need Mass Market Partners - German Car Makers - Automobile Magazine
Why Mercedes-Benz and BMW both need to find a mass-market partner.

It's not just the faltering U.S. carmakers and their various affiliates that need to seek partners nowadays. Even the reigning kings of German automotive arrogance, Mercedes-Benz and BMW, are finding it tough to go it alone.


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